Bad Monday SS21 - Save Our Summer. This summer we are all about the dip dye and the buttondown shirt and shorts vibes. Last year we saw you guys go mad for our resort shirts and shorts set, so this year we released our biggest range of them yet with some unique prints.
Not forgetting the girls, we've expanded our womenswear range with the release of 2 new printed bodysuits and more of our rad tee dress. And last but not least, we bring you the flash reversible bucket hat... don't say we don't treat ya!
For this season we've really paid attention to new prints, improving our clothing fit and all the summer vibes with dip dye and tie dye pieces galore.
It's all in the detail
Our summer collection is all about the detail, you'll notice we've upped our game and added unique finishing touches to some of our classic garments. Our Death Moth Walk Shorts feature an ultra-detailed Death Moth embroidery on the leg and check out the barbed wire edging on our new Basketball Shorts.
Our new prints mix bold ombre colours with our classic designs to turn up the heat in your summer wardrobe.
Considering the last year we've had, we wanted SS21 to be full of good vibes and bright colour in an attempt to Save Our Summer, and that is where the campaign name was born! Check out our summer campaign vid below, and don't forget to give our Save Our Summer Spotify Playlist a listen - you won't regret it.